A woman and four children, two boys and two girls, are descending a marble staircase by a swimming pool. The woman is holding the hand of one girl, and the children are dressed in white shirts and beige shorts or dresses. lush green bushes surround the staircase.

Who we are

At Cubs *&* Co we believe in dressing little ones and their mamas with comfort, style, and intention. Born from a love of quality and practicality, our collection features thoughtfully designed kids apparel, maternity wear, and carefully curated pre-loved treasures—because every stage of parenthood deserves pieces that feel good, look great, and last.

We’re here for the everyday moments, the milestones, and everything in between—offering timeless, wearable styles that support families through every chapter. Whether you’re shopping for your growing bump, your adventurous cubs, or sustainable pre-loved finds, Cubs *&* Co is your go-to destination for modern, mindful fashion made with love.